Introduction
The advertisement layouts are on a vintage coffee shop called “Red Coffee”. This shop offers three services which are a limited selection of vinyl records, complimentary pastries and free refills. The font chosen for this ad is the “Avenir” font for a clean and simple yet visually appealing look. The tagline of the shop is "You Can't Go Wrong with the Classics" which is why the advertisements have traditional layouts. The software InDesign was used for the layouts and Photoshop was used for the mockups.
Logo
The logo is a red coffee mug sitting in the centre of a vinyl record.
Magazine Ad (left) - 8.5 x 11 in | Split- Ad Magazine (right) - 17 x11 in
The single page magazine ad starts with the tagline and then has all the information needed on the bottom of the page which is framed with a white border. This creates a clean and simple look. The split- ad has a similar design layout. The only difference is the image and the placement of the three services.
Handout - 4 x 6in
This is a double-sided handout with the photo, tagline, and contact information on one side and the address, logo, and the three services on the other side. The design is kept consistent with the green and white visuals.
Twitter Banner - 1500 x 500 px | Profile Picture - 400 x 400 px
Digital Ad - 1080 x 628 px
Mockups
