Introduction
This design is for a hip hop music festival called "Brave the Heat". The display font in this design is “Graffiti City”. Since hip hop art is known to be very colourful, this design has a bolder colour scheme with red violet and orange hues. The font chosen for the rest of the design is "Couture Bold" for legibility and readability in the design. The tagline is "Stay Cool" and the logo is the warped boombox. The software Illustrator was used for the design and Photoshop was used for the mockups.
Logo
The logo is a warped boombox in bright orange since hip hop is associated with the boombox and bright colours. The warp is meant to add some style and energy in the logo.
Poster (left) - 28 x 39 in | Digital Ad (right) - 1080 x 1080 px
The poster includes the setlist, date, sponsors, and contact information alongside the festival name and tagline. The graphics and colour scheme are consistent in both design. The stereo is warped to create movement and energy into the design.
Billboard -48 x 14ft | Ticket- 7.1782 x 2.813 in | Wristband - 15 x 360mm
The colour scheme and design layout for each piece is similar to maintain a level of consistency.
T-Shirt - 20 x 27in
The t-shirt contains the logo and name of the festival to maintain the appearance of the brand.
Mockups
